Shuffle Your Advertising
What are you selling? Pet items? Then think where people go to look for pet stuff - at the pet store, online, pet magazines, the animal shelters, pet sitters, veterinarians, dog food services, etc. You can advertise online, but you'll not hit all the people who don't bother to shop online. Approach the pet sitters, vets and animal shelters, etc. to ask if you can place some literature for pet safety or the newest and most unique pet products, or training methods, at their place of business or perhaps to allow them to be handed out to customers. Make sure to offer something different, information of value, and which doesn't compete directly with the business - so they can give added value information to their customers. If you have a sample, leave it there for show, or pass out freebies if a small treat.
Don't try to sell all products in all places - try to narrow down the scope of your offer - such as, promote training methods or tools, or pet urns, at a vet office (not the dog food or medications that they offer). Promote new play toys or treats to be handed out by pet sitters.
People always read newspapers and magazines (though mostly online now), but not everyone looks at the classifieds. You need to make your ad stand out, so that people will be compelled to buy from you over the other competing businesses. See what advertisements are shown in the ads - then place your ad for some different angle and make it pull attention from the other ads showing up.
These are just a few ideas of what you can do to get your word out there, to a wider scope of people. PR