Offer incentives to promote and increase your business, and bring in customers.
Here is a great incentive trick - if you have products or services that people will buy or use more than once, offer an incentive so they will want more. This is how you can make it work.
If you offer kid's books, for example, let buyers and potential buyers know that if they buy 5 within a 4 month period, you will give them a 6th one free. Or if you offer consulting, give a 6th session free after 5 within 3 months. Come up with some such promotion for your offer that you can work with. Make sure to keep a deadline or people might cash in after years, and after you've given up on the offer. Another great way to bring on more customers is to offer a discount for both you and a referred person. If a friend comes in, then offer a discount for both you and your friend on the next visit. Or offer a discount card for your customer to give to someone.
This type of promotion is quite popular with certain candy bars or soda lines. It works quite well when people save wrappers to gain a free product. See if you can do a twist on this concept with what you have to offer. Advertising Methods Enlist Others to Promote Word of Mouth PR